Expandly: Help & Support

How can we help?

Logo1.png Using the ghost stock function in Expandly

Follow

Overview

Learn about ghost stock and how you can drive scarcity purchases without running out of stock using Expandly. 

Video

What is ghost stock

Scarcity is a well-known sales tactic used to drive sales. However, listing low quantities of stock on your sales channels, means that you can "sell out" quickly when in reality you have plenty of stock in the background. 

Expandly's ghost stock feature enables you to list a low quantity of stock on your sales channels (ghost stock) while automatically updating this figure upon each sale, in accordance with your actual stock levels. 

This allows you to benefit from low stock figures without worrying about constantly updating your stock levels. 

Steps

1. Follow the user guide on adding a product to Expandly, and stop when you get to the Sales Channel tab 

2. On the Sales Channel tab, select the appropriate sales channel from the options at the top and complete any sale-channel specific information, for example, Buy it Now and Best Offer information for eBay, or click Copy Information from Master Product Details

3. In the Sales Channel Stock Level box, enter the ghost stock quantity that you want to be displayed (i.e. what you want your customers to see)

4. Complete your product by clicking Save or Save and List (top right)

Upon a sale, Expandly will automatically reinstate the ghost stock level, as long as you have enough overall stock. Your ghost figures will also appear on the Listings Overview page. 

1. Click Products & Listings Produces_and_Listings.png (left menu) and then Manage Products 

2. On the Manage Products page, find the product you want to add ghost stock to and click edit (far right  Icons.png)

3. On the Edit Product page, click the Sales Channel tab and the relevant sales channel icon, and enter the ghost stock quantity that you want to be displayed (i.e. what you want your customers to see)

4. Complete your product edit by clicking Save or Save and List (top right)

Upon a sale, Expandly will automatically reinstate the ghost stock level, as long as you have enough overall stock. Your ghost figures will also appear on the Listings Overview page. 

1. Click Products & Listings Produces_and_Listings.png (left menu) and then Listings Overview 

2. On the Listings Overview page, find the listing you want to add ghost stock to and click edit 

3. On the Edit Product page, click the Sales Channel tab and the relevant sales channel icon, and enter the ghost stock quantity that you want to be displayed (i.e. what you want your customers to see)

4. Complete your product edit by clicking Save or Save and List (top right)

Upon a sale, Expandly will automatically reinstate the ghost stock level, as long as you have enough overall stock. Your ghost figures will also appear on the Listings Overview page. 

Next Steps

Now you've added your products to Expandly, you might want to:

Manage listings

Manage orders in Expandly

Need more help?

If you need a little extra help, no problem. Contact us, and we'll talk you through the steps.

Contact us

Was this article helpful?
0 out of 0 found this helpful

Comments