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Logo1.png Applying Sales Channel stock levels in Expandly

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Overview

In this guide, we will explain how to apply ghost stock levels to your products and listings in Expandly, to drive scarcity purchases, without the risk of running out of stock. 

What is ghost stock?

Scarcity is a well-known sales tactic used to drive sales. Whilst listing low quantities of stock on your sales channels will create urgency for your customers to buy your products, it can lead you to "sell out" quickly, when in reality you have plenty of stock in the background.

Expandly's ghost stock feature enable to to list a low quantity of stock on your sales channels while automatically updating this figure upon each sale, in accordance to your actual stock levels. 

This allows you to benefit from low stock figures on your sales channel listings, without worrying about constantly managing and updating your stock levels. 

Creating ghost stock when adding a product to Expandly

1. Follow the user guide on adding a product to Expandly. Stop when you get to the Sales Channel tab.

2. On the Sales Channel Tab, select the appropriate sales channel/account/country from the options within the Sales Channels section:

mceclip0.png

3. Complete any sales-channel specific information, if required -  for example Buy it Now and Best Offer information for eBay. If you do not add any sales-channel specific information, details will instead be taken from the Product Details tab.

4. In the Sales Channel Stock Level box, enter the ghost stock quantity that your wish to be displayed on the listing.

mceclip1.png

5. Complete your product by clicking mceclip2.png and then either:

mceclip3.png- this will save the product on Expandly. or;

mceclip4.png- which will allow you to list the product across your sales channels

Upon a sale, Expandly will automatically reinstate the ghost stock level, as long as you have enough overall stock. You ghost stock figures will also appear on the Listings Overview page. 

Adding ghost stock to an existing product

1. Click Products & Listings (left menu) and then Manage Products:

mceclip5.png

2. On the Manage Products page, find the product you want to add ghost stock to and click the edit mceclip6.png icon. 

3. On the Edit Product page, click the mceclip7.png tab.

4. On the Sales Channel Tab, select the appropriate sales channel/account/country from the options within the Sales Channels section:

5. Complete any sales-channel specific information, if required -  for example Buy it Now and Best Offer information for eBay. If you do not add any sales-channel specific information, details will instead be taken from the Product Details tab.

6. In the Sales Channel Stock Level box, enter the ghost stock quantity that your wish to be displayed on the listing.

mceclip1.png

7. Complete your product by clicking mceclip2.png and then either:

mceclip3.png- this will save the product on Expandly. or;

mceclip4.png- which will allow you to list the product across your sales channels

Upon a sale, Expandly will automatically reinstate the ghost stock level, as long as you have enough overall stock. You ghost stock figures will also appear on the Listings Overview page. 

Adding ghost stock to an existing listing

1. Click Products & Listings (left menu) and then Manage Products:

mceclip5.png

2. On the Manage Products page, find the product you want to add ghost stock to and click the edit mceclip6.png icon. 

3. On the Edit Product page, click the mceclip7.png tab.

4. On the Sales Channel Tab, select the appropriate sales channel/account/country from the options within the Sales Channels section:

5. Complete any sales-channel specific information, if required -  for example Buy it Now and Best Offer information for eBay. If you do not add any sales-channel specific information, details will instead be taken from the Product Details tab.

6. In the Sales Channel Stock Level box, enter the ghost stock quantity that your wish to be displayed on the listing.

mceclip1.png

7. Complete your product by clicking mceclip2.png 

mceclip3.png- this will save the ghost stock level on Expandly and then upon a sale, Expandly will apply the ghost stock level to the listing for you and will automatically reinstate the ghost stock level, as long as you have enough overall stock. 

Need more help?

If you need more help, no problem. Get in touch, and we'll be happy to talk you through the steps. 

Multi-Channel eCommerce Software | Expandly

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