1. What are Product Logos?

Product logos are symbols, marks, or graphical elements placed on a product or its packaging to communicate specific information. These can indicate:

• Regulatory compliance
• Safety warnings
• Product characteristics
• Environmental information
• Brand identity

Logos can be mandatory (legally required) or voluntary (informational or marketing-related).

2. CE Marking – Overview

The CE marking is a mandatory conformity mark for certain products placed on the market in the European Economic Area (EEA) and the UK (with some divergence under UKCA).

It indicates that the product:

• Meets EU safety, health, and environmental protection requirements
• Has undergone the appropriate conformity assessment procedures
• Can be freely sold within the EEA

3. When is CE Marking Required?

CE marking is required when a product falls under specific EU legislation, such as:

• Toy Safety Directive
• Low Voltage Directive (LVD)
• Electromagnetic Compatibility (EMC) Directive
• Radio Equipment Directive (RED)
• Medical Devices Regulation (MDR)
• Machinery Directive

If a product is not covered by CE legislation, the CE mark must not be applied.

4. CE Marking Requirements

Affixing the CE Mark

• Must be visible, legible, and indelible
• Placed on:
  • The product itself, or
  • A data plate, or
  • Packaging and accompanying documents (if necessary)

Format and Proportions

• Must follow the official CE logo design
• Minimum height: 5 mm (unless otherwise specified)
• Proportions must not be altered

Responsibility

The manufacturer (or authorised representative/importer where applicable) is responsible for:

• Ensuring compliance
• Creating a Declaration of Conformity (DoC)
• Maintaining a technical file

Notified Body Number

• Required only where a Notified Body is involved in the conformity assessment
• The number must appear next to the CE mark

5. Misuse of CE Marking

Incorrect use includes:

• Applying CE marking to products not covered by CE legislation
• Using incorrect proportions or stylisation
• Affixing marks that may confuse consumers (e.g., “China Export” lookalike)

6. Examples of CE Marking

Example 1: Toy

• CE mark on packaging and product
• Accompanied by:
  • Age warning (e.g. “Not suitable for children under 36 months”)
  • Manufacturer/importer details

Example 2: Bluetooth Speaker (RED)

• CE mark on product casing
• CE + Notified Body number (if applicable)
• Additional markings:
  • WEEE symbol
  • Battery symbol (if applicable)

Example 3: Electrical Appliance (LVD/EMC)

• CE mark on rating plate
• Includes:
  • Voltage rating
  • Manufacturer details
  • Safety warnings

7. Other Common Product Logos

a. WEEE Symbol (Crossed-Out Wheelie Bin)

• Indicates separate collection for electrical waste
• Mandatory for EEE products

b. UKCA Mark

• UK equivalent to CE (post-Brexit)
• Required for Great Britain market (with transitional arrangements)
  
• This is mandatory for Medical Devices in the UK 

c. Recycling Symbols

• For more information, please click here

d. Food Contact Symbol (Glass & Fork)

• Indicates material is safe for food contact

e. Age Warnings (Toys)

• “0–3” symbol with a warning triangle

Where these logos are required for your product we will be able to provide a downloadable file for you to use. This will be highlighted in your label report so please always make reference to this.

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